Sunday, February 12, 2006

Things go better with water

The zero coke movement wants people to stop drinking coke and donate the money they save to initiatives like UNICEF's Water and Sanitation Programs. Their aim is to change the percentage of people in the world with no access to clean water from 20% to zero. Why pick on Coke? Because "waste, pollution and questionable nutrition are at the centre of Coke's business model". I am all for this sort of thing, of course, but sometimes I worry that there is some sort of unwritten rule that to be a good person one has to suffer and be serious. So my advice is to relax and have a coke. As they say - you can't beat the feeling. Life is good. It's the real thing.


Blogger Desmond said...

Is that a coke Martin is drinking on the little photograph?

9:31 am  
Anonymous Anonymous said...

The ZERO COKE site is a piss-take on coke's real site - ... considering Coke is spending $18million to launch its new diet soda and that launch was jammed for "about $18", it's pretty clear someone's got a sense of humour and a social conscience.

9:07 am  

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